About you – (Press) Release Event

Germany’s fashion company About You commissions a major (press) release event in the city centre of Amsterdam, the Netherlands to enhance and amaze at different stages of the customer journey for invited press and new customers. Sober Industries were asked to design & produce 4 different installations to present the invited audience the USP’s of About You during the (press) release event in Amsterdam, the Netherlands.

How we did it

The 4 installation booths are each produced in a different way. But for all the installations
Sober Industries created and implement the content of About You.

Booth 1 (Galaxy): Design and producing universal elements with projection mapping.
Booth 2 (App): Sober Industries designed and produced a huge iPhone Case with touch screen that shows the new app of About You.
Booth 3 (Windows): For this booth 2 Led screens were placed with the content of About You implemented.
Booth 4 (Media): This installations consists out 10 different panels with content of About You played on via projection mapping.

The result

The press release event of About You was a great succes. Thanks to the 4 installations booths the audience had a great view of the different views of the USP’s of About You.