About you – press release

Sober Industries collaborate during this project with Krem de la Krem from Amsterdam. About You had the ambition to spread their wings to the Dutch fashion market and to reach that goal they had the idea to do that with a press release in the centre of Amsterdam. Sober Industries had to design and produce 4 installation booths which point out the USP’s of About You to the audience.

How we did it

The 4 installation booths are each produced in a different way. But for all the installations
Sober Industries created and implement the content of About You.

Booth 1 (Galaxy): Design and producing universal elements with projection mapping.
Booth 2 (App): Sober Industries designed and produced a huge iPhone Case with touch screen that shows the new app of About You.
Booth 3 (Windows): For this booth 2 Led screens were placed with the content of About You implemented.
Booth 4 (Media): This installations consists out 10 different panels with content of About You played on via projection mapping.

The result

The press release event of About You was a great succes. Thanks to the 4 installations booths the audience had a great view of the different views of the USP’s of About You.