Converse Clashwall Amsterdam

In May 2014, Amsterdam was the backdrop for the Converse Clash Wall series. Clash Walls Amsterdam took over a five floors building to be transformed by eight Dutch Artists: Does, Tim Boin Art x Sober Industries, Rutger Termohlen, Karski and Beyond, TelmoMiel, Zedz and Zender. They’ve worked together for nine days to create the ultimate collaboration – a clash of styles – that runs through the entire building.

How we did it

Sober Industries designed and produced two giant Gundam / Transformers sculptures. The two giant Gundam / Transformers sculptures stands against each other at one floor of the building. The sculptures were positioned in a way that they appeared to circle around each other. During the Converse Clash Wall series Sober Industries also created a custom made projection mapping installation with visuals.

Video editting Construction Project mapping

The result

A quote from Hypebeast published on May 5th, 2014: ‘With the use of multiple artistic methods and materials, the artists managed to seamlessly connect each floor of this five floors building, uniting their distinctive styles. By clashing this historic building, this project also touched upon a very Dutch practice of keeping their windows open. A tradition that dates back to the late 16th – 17th century during the Dutch Golden Age, windows were kept open, while sailors were out at sea so their wives couldn’t cheat on them. The idea has long evolved from cheating to that sharing, and in a culture where being normal is considered ‘crazy enough’, the home is the only place where the Dutch can truly express themselves. Allowing these artists to work in such a space with the windows uncovered recognizes a very special form of domestic exhibitionism that each resident of this country understands and shared. They’ve taken something that many would consider private – the inside of a residence – and made it public, transforming it into more than just a home, but a work of art and an unique experience for the public to enjoy’