H&M – Opening Event Flagship Store (Rotterdam)

Sober Industries was asked by H&M to design and produce a several number of geometric sculptures with a projection mapping installation for the opening presentation of the flagship store in Rotterdam, the Netherlands. Sober Industries came up with four different heart shaped geometric designs for the smaller parts of the sculptures. The massive abstract geometric sculpture was the eye catcher during the presentation. The geometric sculptures were finalized with three geometric diamond sculptures. These diamonds referred to the three new fashion store diamonds the city of Rotterdam  had with H&M, Weekday and Monki houses in the same building in the city centre of Rotterdam.

How we did it

Sober Industries designed and produced a several number of geometric shaped sculptures. In consultation with H&M they’ve decided that projection mapping would be the extra feature to give the presentation more body. The whole content and video was custom made by Sober Industries. Four geometric heart shaped sculptures were placed on each level of the building. Sober Industries was responsible for the physical and technical part of the show.

The result

In a very short time due, Sober Industries created visual content referring to the geometric shapes and forms of the 3D sculptures. With projection mapping on the 3D sculptures, Sober Industries was able to create an interactive show for the crowded audience during the opening presentation of H&M in their newest flagship store. The opening presentation was the official start of the introduction of three new fashion stores in one building in the city centre of Rotterdam: H&M, Weekday and Monki.