Quays Culture – Unnatural Borders

Quays Culture is the artistic team behind award winning large scale events at Salford Quays home to MediaCityUK. The artistic program immerses audiences into new and exciting public realm exhibitions.

In May 2017 Quays Culture asked Sober Industries to design and produce four gigantic sculptures to take over MediaCity UK’s waterside for a total of 10 days from 20 – 26 May, challenging the perception of man made vs natural environments and how they influence the status of endangered species. Animals from land and sea a polar bear, red squirrel, blue whale and a bumblebee were interpreted by Sober Industries in signature geometric style, with mesmerizing projections bringing them to life each night. The exhibition titled: Unnatural Borders

How we did it

Unnatural Borders by Quays Culture is a public art project in Salford, UK. For this occasion Sober Industries were asked to design and produce 4 giant sculptures that are able to stand in an outdoor environment against rain, snow or other bad weather. The sculptures are designed in a 3D model and finished with polyurethane. This material is perfect for outdoor sculptures against any bad weather condition. Alongside the 4 giant sculptures Sober Industries developed animations for the projection mapping on the sculptures. In this way the sculptures will come a life at night with beautiful animations on it.

Video editting Construction Project mapping

The result

Each night the plaza was full of people enjoying the projection mapping on the sculptures. It was great to see people engage with Unnatural Borders, whether through engagement on social media or interpreting the sculptures through photography or another artistic medium. With this exhibition Sober Industries were pleased to show the crowd great visuals on sculptures of endangered species. A whale, polar bear, bumble bee and a red squirrel created for this project are symbolizing all the species endangered by human behavior and its effect on the global ecosystem.

Created using digital technology, Sober Industries and Quays Culture question our responsibility towards other creatures living on the same planet. While plain white during the day, the 4m (13ft) high sculptures are being illuminated during nightime clashing with the surrounding skyline and accenting the message of the project. The publicity of the outdoor exhibition was enormous. Next to a feature by BBC News, Juxtapoz also wrote a nice article about the show ‘Unnatural Borders’